Founder’s Story

The idea of Nooty Fruit™ started in my senior psychology class. We were studying how certain senses, such as smell and taste, are intertwined with feeling and memory. My mind immediately wandered to the moment in a cheffing movie when the critic takes a bite of a dish and instantly recalls a childhood memory of his mother serving him that same dish. Having personally struggled with excessive stress-related munching, especially whilst studying, I wondered: Could I create a low-calorie snack that aids in associating distinct scents and/or flavors to enhance recall in different areas of study?

While not marketed or clinically proven as a cognitive enhancer, Nooty Fruit™’s name is a nod to the “nootropic” class and the idea that began the journey. Today, our mission has broadened: to make a healthier candy/snack alternative made from real fruit and natural ingredients, designed for anyone who wants a genuinely satisfying sweet, especially for those working to curb mindless snacking.